There are quite a few things that can lead to negative consequences in the promotion of your site in SEO. Let’s look at five common mistakes in SEO that can be easily avoided.
#1 – Choosing the wrong keywords.
The creation of a semantic core is the foundation of competent SEO-promotion. So, one of the most common mistakes is ignoring real user requests, or identifying the wrong keys that you think characterize a specific product or service, but in fact it is not so. Optimizing for incorrect requests is a waste of time and resources.
Before starting all the works, we recommend to analyze the competitors and determine which keys are tied to their landing and from this to start off. A list of popular tools that will help you in collecting a quality semantic kernel: Google AdWords KeywordPlanner, Google Trends, Key Collector, Serpstat.
#2 – Rewriting keys in the content.
The use of targeted queries in each content offer will improve the rankings for them – this is a misconception. In fact, overshooting the content will only increase your chances of getting under the filter.
Approach, insert as many keys into the content, make the content useless and unnatural for the target audience. Google uses a special semantic search called LSI (Latent Semantic Indexing), which is able to recognize the informativeness and relevance of content without the need for repetition of keywords.
#3 – Placing not unique content.
One of the most common mistakes is not unique content. Search engines are increasingly focusing on the content of the site. Copying, plagiarism of content is considered as spam and can only lead to pessimism.
We recommend that from the very beginning of launching your site create a unique and most important user-friendly content.
#4 – Ignoring the meta tags.
Meta tags Title and Description are the most important elements of SEO, which should not be forgotten. They are taken into account by the search engines and their correct composition will help determine the content of the page and improve your positions in the SERP.
One more detail: meta tags for images. In the vast majority of cases, they are completely forgotten by the owners of their sites. Search engine bots can not see images, but they can “read” tags.
#5 – Ignoring the download speed of the site and Mobile Friendly.
The mobile search audience is increasing every day, and according to some data it has exceeded the search from desktop devices. Optimizing the site for mobile devices has long played an important role in SERP (remember the Mobilegeddon algorithm), the same applies to the speed of site load. If your site has problems with these components, then you should not be surprised if you are below competitors in SERP.