If you are not satisfied with the website bounce rate, as well as the huge number of interrupted orders, then analyze your site, it’s possible that the buyers do not trust you and are afraid to make a purchase.
In our time of the Internet rapid development along with the growth of e-commerce, the growth of phishing attacks, the spread of malicious programs, as well as the terrible service from online stores, is growing, so users are wary of purchases from sites, especially the first time saw.
A few tips on this subject:
1. Make the website personal.
Buyers do not trust pages or websites. They trust people.
Therefore it is extremely important that your site takes into account the human factor. Either way, you need to introduce yourself to your potential customers. Therefore, in the “About Us” page, use not only the dry statistics where you are based, how many years in the market and so on, but, for example, a message from the company’s founder, with a photo or even a video. The site also has a section with your employees equipped with information and photos.
2. Look professional.
Show that you are a “real” company, with all the attributes that a real company has, for example, a fully-filled page of contacts, and not just a form of feedback via email. Completely filled, it is meant that it has telephones, e-mail managers, a travel map, a physical address.
If you sell goods, then the site should also have a detailed page with frequently asked questions, a policy of returns, guarantees etc.
The more information you provide on the site, the fewer questions remain with potential buyers, and the less there are doubts while purchase deciding.
No template design, terrible layout, errors on the pages, nonexistent menus, blank sections, and email addresses on free hosting. It’s unprofessional! So it does not deserve trust.
3. Show that others trust you.
You should make sure that there is a system of reviews on products and services on your website, a guest book, a group for discussion on social networks. The texts of the reviews are an incredible powerful motive for a potential buyer. If you were lucky enough to get into press releases of news publications, be sure to include links to these articles and reviews on your site, under the heading “About Us.”
Track reviews on the web and publish them on the site. If possible, publish sales statistics for specific products. If you sell services, show the portfolio of customers.
4. Prove that your site is secure.
Today, among online buyers, many are savvy people who are looking for an additional “S” in the browser line, realizing that HTTPS, instead of HTTP, and the lock symbol, tell them that the site is protected. Today, this is an absolute necessity for an e-commerce website.
If your site has passed online acquiring and allows you to make payments using payment cards, be sure to point this out using icons.
5. Minimize customer risks
Look at your website from the point of view of a potential buyer. What is the most likely risk? The fact is that they will not like the purchased goods and they will not be able to return their money back. Think over your policy of refund or exchange of goods so as to exclude all possible doubts about the purchase of goods from you.
This can be a 100% money-back guarantee, a 100% guarantee of exchange of goods for a similar and so on. Do not forget about the terms of warranty and service, and of course, adhere to the stated conditions.